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Ichigo Kurosaki is the main character of the anime and manga series Bleach. The series begins with Ichigo receiving shinigami powers as a result of a run-in with Rukia Kuchiki, one of the many shinigami who inhabit the spirit world, Soul Society. These powers come at the cost of Rukia's own, and as a result, Ichigo is forced to work as Rukia's stand-in, fighting to protect people from hollows (evil spirits), and sending Pluses (pure souls) off to the afterlife. According to the Shonen Jump's character popularity polls, Ichigo is consistently the Bleach series favorite character.